The global lawn mower market size was valued at $9,746.0 million in 2018, and is projected to reach $14,595.3
million by 2026, growing at a CAGR of 5.1% from 2019 to 2026. Lawn mower is a machine that is utilized to trim
or cut grass to an even height with help of blades equipped in it. These blades rotate in horizontal or vertical axis
for sharp cutting. It comes in two types, namely, push mowers and non-push mowers, which are suitable for
commercial as well as residential gardens and lawns.
The electric and robotic lawn mowers have gained popularity, owing to their durability and great working
efficiency. These machines are utilized to cut and trim grass in lawns and gardens for residential and commercial
sectors. In addition, these battery mowers are powered by a rechargeable battery, which ranges from 12 to 80
volt, whereas gas mowers need gasoline for operations. Moreover, there is an increase in trend of consumer
interest in gardening activities, such as backyard beautification, backyard cookouts, and landscaping. The people
in developed countries of North America and Europe are more inclined toward the adoption of battery-operated
lawn mower to create and maintain lawns in their residential spaces. In addition, the increase in lawn areas,
especially in developing countries of Asia-Pacific contribute to the rise in demand cordless lawn mowers.
However, the adoption of artificial turf for sports and residential lawns is expected to hamper the lawn mower
market. In addition, turfs do not require irrigation and watering, which saves both time and money. They are
widely adopted for covered or partially covered stadiums, in which natural grass cannot grow due to difficulty less
amount of sunlight. Further, they are durable and require no maintenance compared to natural grass, which is
expected to hamper the market growth.
Furthermore, major players in the lawn mower market are moving toward smart systems for sustainable lawn
mowing, which offers lucrative growth opportunities for the market growth. Companies such as iRobot
Corporation, an American advanced technology company developed Terra, a Roomba lawn mower in January
2019. This lawn mower is developed based on Imprint smart mapping technology and can be operated through
iRobot Home App. The players in this industry have great opportunities to increase their market presence, with
technologically advanced, high-quality products. New developments are expected to make grass cutting process
easier and convenient with less time and increased safety. For instance, in May 2019, WORX, a brand owned by
the Positec Tool Corporation, launched new landroid robotic mower. These mowers are programmed to mow
lawns at any time for an entire season, with the help of a remote or user interface, using a smart phone app.
The lawn mower market is segmented on the basis of type, end-user, fuel type, and region. By type, it is classified
into ride-on mowers, push mowers, and robotic mowers. By end user, it is bifurcated into residential and non-
residential. By fuel type, it is classified into electronic and non-electronic. Region wise, it is analyzed across North
America, Europe, Asia-Pacific, and LAMEA. North America had the largest share, in terms of revenue, in 2018
owing to the popularity of green roofs in the U.S. For instance, in July 2019, lawmakers in New York State passed
a legislation to revise and renew the State’s current Green Roof Tax Abatement to encourage the green roofs
programs. Such factors are expected to have a positive impact on the lawn mower market.
Competition Analysis
The key market players profiled in the report include Andreas Stihl AG & Co. KG, Deere & Company, Hitachi, Ltd.,
Honda Motor Co., Ltd., Husqvarna Group, MTD Products, Robert Bosch GmbH, Stiga S.p.A, The Toro Company,
and Textron.
The major players operating in the global market have adopted key strategies such as product development to
strengthen their market outreach and sustain stiff competition in the market. For instance, in October 2019, Toro
upgraded their series of Toro TimeCutter Zero-Turn Mowers, this development includes 40% increased
productivity, owing to new Smart Speed Technology, and added space under the seat for storage. It also features
IronForged cutting deck to increase the product life. Similarly, in March 2018, Toro upgraded its TimeCutter
model of zero-turn range, with enhanced stamped cutting deck, which allows quick changeover to mulching or
bagging functions and promotes effective clipping dispersal.